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Want to get more traffic to your website without spending a dime? You’re in luck. There are plenty of free SEO tools out there that can help you improve your search rankings, find the right keywords, check backlinks, and more — all without touching your wallet. In this guide, we’ll break down the best free SEO tools based on the latest reviews from Ahrefs, Zapier, and Backlinko. Whether you’re just getting started with SEO or looking to sharpen your strategy, these tools can give you a big boost.
Based on insights from Ahrefs, Zapier, and Backlinko, here are the top tools to try.
Ahrefs offers a bunch of free tools that are beginner-friendly but also used by pros:
Great for: Keyword research, backlink analysis, and technical site health.
This free tool from Google helps you monitor and troubleshoot your website’s appearance in search results.
Great for: Website performance monitoring and search appearance.
Founded by Neil Patel, this tool gives you:
While some features are paid, the free version still gives you a good starting point.
Great for: Beginners who want quick SEO insights.
Perfect for content creation. This tool shows you:
Great for: Finding blog post ideas and understanding search intent.
More in-depth than most free options, it helps with:
Great for: Website owners who want to monitor SEO performance over time.
Here’s how to actually get value from these tools:
Use tools like Ahrefs Keyword Generator or Ubersuggest to find topics people are already searching for.
Run a free site audit using Ahrefs or Google Search Console to uncover errors or issues.
Use backlink checkers to see who’s linking to your competitors — and maybe reach out to those same sites.
Use AnswerThePublic to find questions and create content that answers them clearly.
Free SEO tools help you improve your website’s visibility on search engines like Google — and they don’t cost anything to use.
Yes! Tools like Google Search Console, Ahrefs Free Tools, and Ubersuggest are used by marketers and small business owners around the world.
Absolutely. If you use the right tools and apply SEO best practices, you can improve your rankings without spending money.
It depends on your needs. Google Search Console is great for performance tracking. Ahrefs has top-notch keyword and backlink tools. Ubersuggest is great for beginners.
Not really. Most tools are user-friendly and come with tutorials or guides. Start simple, and you’ll learn fast.
You don’t need to spend a fortune to do SEO well. With the right free SEO tools, you can improve your website’s traffic, rank higher in Google, and beat your competition. Start with just one or two tools from this list and build from there.
Got a favorite free SEO tool? Drop it in the comments!
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